강원 랜드 이기는 방법 Group paving a new path with its leading affiliates 강원 랜드 이기는 방법 Holdings, 강원 랜드 이기는 방법 Mando and 강원 랜드 이기는 방법 D&I Halla
"Youthfulness is the call of our time. We will take a bold leap forward with our new young brands," said 강원 랜드 이기는 방법 Group ChairmanChung Mong-won.

In celebration of its 60th anniversary, Halla Group is changing its corporate name to 강원 랜드 이기는 방법 ("Higher Life"), whichstands for its pursuit of higher life. Halla Grouphadretained its corporate name for 38 years since the launch of the Halla brand in 1984. 강원 랜드 이기는 방법 will serve asthe new namefor the group. 강원 랜드 이기는 방법 Group's origins date back to the founding of Hyundai International Inc. in 1962 by the late Chung In-yung.

The group's new logovisualizes the movement of aperson striding, which embodies the spirit of challenge and growth.Stride, which means "to walk with long, decisive steps to make a bold leap," harbors the group's identity as well as the present and future of 강원 랜드 이기는 방법 Group in pursuit of a "higher life" and the tradition and legacy of Halla Group.

강원 랜드 이기는 방법 Group ChairmanChung Mong-won first unveiled the group's corporate identity (CI) to the employees onAugust 16along with the meaning of the changed corporate name.He emphasized ,"Youthfulness is the call of our time. Being young means constantly growing and evolving by discovering new things without falling into the traps of stagnation.We will take a bold leap forward with our creative talents while communicating with the market through our new and young 강원 랜드 이기는 방법 brands."

The first brand ofthe강원 랜드 이기는 방법houseis 강원 랜드 이기는 방법 Klemove, a company specializing in autonomous driving which launched last December. 강원 랜드 이기는 방법 Klemove has released its unique advertisingcampaignwith catchy slogans such as "It's okay to get lost" and "강원 랜드 이기는 방법 Klemove people," attracting lots of attention from Millennials and Gen Zs. 강원 랜드 이기는 방법 Group and its three listed affiliates decided on the change of their corporate name at the board of directors meeting in July and announced the convening of a general meeting of shareholders in the morning ofAugust 18to pass the agenda on changing of company names. The group's holding company, Halla Holdings Corp., will be renamed 강원 랜드 이기는 방법 Holdings, while the names of its two affiliates, automotive main sector Mando Corp. and construction firm Halla Corp. will be changed to 강원 랜드 이기는 방법 Mando and 강원 랜드 이기는 방법 D&I Halla, respectively.The final decision on related agendas for each company will be made at the general meeting of shareholders in September. The "강원 랜드 이기는 방법" brandcampaignwill be officially launched onSeptember 9. Thevideo advertisementsof the new brandswill be broadcasted through various media outlets, including conventional TV commercials and digital campaigns.

Meanwhile, the founding date of 강원 랜드 이기는 방법 Group isOctober 1. A celebratory event for the 60th anniversary of its founding will be held on the metaverse in late September.